Within the tourism category, there are many opportunities to be creative while meeting the objectives of the project. For Lowry Park Zoo, in Tampa, Florida, the goal was to come up with a creative and fun way to let people know about one of their annual fundraising programs. This project called for everything from a new logo, a brochure, ticket designs, table tents and of course, invitations. The message that a good time to be had was quickly communicated in all of the materials - allowing the fun to begin even before the event did. In addition, this particular job was done in 1995, when up to this point, the logo changed every year, but this one has stood the test of time, and is still being used today.